As you can see from the above flannel pannel from one of IDG's magazines in addition to my first role as a Marketing Executive for IDG Media I was Database Manager for IDG Media UK and proposed, set up and ran IDG's centralised database in 1995-6. I made significant actual and incremental revenue as well as cost saving for the company. I had no experience of databases prior to starting at IDG. I went on to market The Dummies and Secrets books when they were initially launched in the UK.